Like other aspects of millennial lives, technology and the value placed on the individual fuel and inform this generation’s spiritual lives.
“It is more likely that individualized forms of faith activity will grow — especially through various forms of media and technology — rather than a return to corporate religious activity in local church settings,” says George Barna, founder of Barna Group, a research organization based in Ventura, California, that focuses on the intersection of faith and culture. Barna’s book, America at the Crossroads: Explosive Trends Shaping America’s Future and What You Can Do About It, states that about four out of 10 adults read the Bible at least once a week outside of church services. His data shows that faithfulness to Christianity endures among millennials, despite a rejection of the institutional church.
In fact, the physical church serves as an easy way to categorize millennial Christians who typically fall into one of two camps — those who love megachurches and those who do not. Typically, megachurches attract evangelical protestants and bring in at least 2,000 faithful every week, according to the Hartford Institute of Religion Research. Other hallmarks include charismatic ministers, suburban locations to accommodate the large size of their congregations, many social and aid ministries, and internet-based outreach focused on community-building.
Though the concept of the megachurch originated in the 1800s, very few megachurches existed until the 1980s and 1990s. This next generation of the church began to draw in millennials because it employs visuals to stimulate members’ spirituality. That use of technology also helped expand the church’s reach.
“What you’ve got is the megachurch as sort of home base, and there you’ll have a pastor who’ll be speaking to people in different churches,” says Gustav Niebuhr, director of the Carnegie Religion and Media Program at Syracuse University. He says the megachurch networks resemble corporate America because “you’ve got these headquarters which is where the top people are, and then you’ve got spinoffs that answer to headquarters.” The churches all represent a single-purpose mission, working off of the church’s “headquarters.” Contemporary communications allow these churches to communicate and deliver the same message to multiple churches.
Beyond the technology, the sermons also play a role in attracting this generation. Bucknell University professor and author of Progressive Evangelicals and the Pursuit of Social Justice, Brantley Gasaway says that pastors are not only preaching sermons, but are also offering visual experiences with PowerPoint.
“The adaptations or styles that reflect the culture are more accessible to people who are less familiar with traditional modes of church and with the Bible,” says Gasaway.
Megachurches such as Hillsong, Vineyard and Willow Creek all rely upon this type of worship. Of those, Hillsong Church is the largest. It started in Sydney, Australia in 1983 and now exists in 19 countries with a weekly attendance of nearly 100,000 globally.
Known for its music, Hillsong’s three bands play their worship music on international tours, and an estimated 50 million people sing their songs in sixty languages each week. Hillsong’s services offer the excitement of a large concert with the intentionality of evangelical service.
“Hillsong has a particular flavor to it, like a big stadium concert, shorter sermon, lots of lights and effects and great graphics and bigger crowds,” says Barna Group Editor-in-Chief Roxanne Stone. “That attracts a very particular flavor of millennial.”
Those special effects extend the intensity of those services and those who work to guide the faithful who attend them. At a Hillsong premiere event in Boston this past summer titled “Welcome to Church Night,” the line to enter wrapped around the large, block-sized building in Cambridge, Mass. The international megachurch’s volunteers swarmed the hundreds of twenty-somethings in line.
One greeter, who introduced herself as “Jill,” wore a black sleeveless shirt, black jeans, black boots, a black-and-white-checkered flannel wrapped around her hips and a big smile. She grabbed a hand, looked directly into each person’s eyes and expressed her enthusiasm that that person had shown up to worship. Upon entry, the attendees received neon-green wristband as admission tickets before scrambling to find an open spot to stand in the dark and noisy basement that, on most nights, served as nightclub.
More than 100 people filled the space, and only a few seemed to be older than 35. Eventually, a man stepped onstage wearing a plaid shirt buttoned all the way up, with jeans, a scruffy beard and a Macklemore haircut, probably in his late twenties. For the next 30 minutes, he explained that Hillsong Boston would begin Sunday morning worship services in the fall, when they have a venue — until then, “connect groups” were encouraged.
“Church should be enjoyed, not endured,” he said, which is why Hillsong seeks to provide an entertaining experience at church events.
Dean Konkol describes this charismatic, evangelical, nondenominational megachurch segment of millennial Christians as one that directly reflects popular culture. “They’re saying, ‘Gosh, I like this kind of music, and that music I am hearing on Sunday morning is kind of like the music I already like, so I’m going to go there,’” he says. “It’s a familiar cultural milieu.”
However, not all millennial Christians appreciate this experience. In fact, many reject it in search of something that offers them more authenticity. Pastor Chris Hall, 30, of Reunion Christian Church in Boston, who wears dark-blue jeans and a dress shirt to preach at church on Sundays, understands that rejection. He says this group of millennials are tired of church feeling fake or over-produced. They want church to feel real and genuine.
Hall sees a push for simple Sunday morning gatherings that focus on authenticity and avoid what he describes as consumerism. That sentiment resonates with Syracuse University alumna and lifelong Christian Abby Case, 22, who feels disappointed in Christian culture “when I feel like I’m surrounded by people in flannels, in a place that feels like people are there because it’s cool, and not because they’re trying to seek Jesus and his presence and whatever comes with that.”